Design beyond aesthetics.
I position design as a field with impact across products, systems, and organizations.
Pradyumn Soni
I'm designing products for systems that don't have the luxury of being confusing. I work end-to-end from defining flows to interfaces and developing them for production, with a strong emphasis on systems thinking.
Real-world products, experiments, and explorations across domains.
Being in this field gives me access to people and spaces where I can influence how design is understood.
I was invited to conduct a workshop to introduce students to the world of design. With full freedom to shape the session, I used it to show what design really involves beyond tools, visuals, and buzzwords.
Canary The School, Hyderabad
I position design as a field with impact across products, systems, and organizations.
Design is the crucial link turning ideas into reality, along engineering.
Honest conversations around design careers, common misconceptions and reality.
I was invited as a guest speaker on World Youth Skills Day to be part of the panel for a conversation on skills, creativity, and future readiness.
Birla Open Minds International School, Hyderabad

